Will Ray

Freedom started with one text message.

How I built a $15,000 month with AI.

If you’ve never sold anything, the first message is the hard part. AI builds a website for a local business. You text the owner one line and ask if they want to see it. Mine’s in the free playbook, word for word.

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Will Ray

The First Client Playbook. Free.

One trade, one town, ten names, and the two messages I send. It opens in your browser, no account.

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Free, and it stays free.

What’s stopping you from getting your first client?

Where to start? What knowledge I need?

I would try this but I am scared of phones... :/

How did you lose the fear of reaching out and talking with customers if you ever had that mental wall

the most important thing is what to say in the first message through FB DMs? Maybe you can say a word here?

From my live chats, YouTube comments and signup forms.

The one I get asked most is the last one.

The first message I send.

I send it to a business with a weak website. You can copy it tonight.

Roofer

Delivered

Hey, I noticed a few issues on your website that could be costing you new customers. I have a better direction in mind. Want to see it?

When he says yes, AI builds the demo and I send the link.

Some won’t answer. That’s normal, and the next name on the list gets the same text.

AI builds the sites. I send the message.

Ok and what to say to them ?? Im ghosted all the time :/

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That’s the first text. The follow-up, and what to send when they go quiet, is in the playbook.

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Easy work to do, getting clients is the hardest part.

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Where do I find businesses to message?

Facebook groups. Pick a town and join its community group. Somebody posts asking for a roofer or a cleaner, and the owners pile into the comments to promote themselves. That’s your list, in any city with a Facebook group.

You want the ones with no website, or a bad one. Slow to load. No structure. Looks like 90s HTML. The bottom of the page still says 2022.

No website at all? Google the business. If all they’ve got is a Google Business Profile, they go on the list.

I do 20 touches a day on Facebook. Posts count too.

Terrified myself.

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Scared to send it?

I was terrified of phone calls. Texts weren’t as scary, so that’s where I started. I did it anyway because I wanted freedom.

I’ve closed clients at $750 a month with a $2,000 setup without ever talking to them on the phone. Texts and Facebook DMs.

You don’t need a following. Mine means nothing here. Most of the people who pay me aren’t friends or referrals.

What’s the worst that could happen? They don’t respond. They say no. Then you’re in the same spot you were in before you sent it. But what if they say yes? Now your life has changed.

I wish I had $500

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What does it cost to start?

You need a laptop. That’s the one thing you can’t skip.

Use a free AI. Host your demos for free. Don’t pay for hosting until you sell your first site, then use that money for hosting and an AI subscription.

My whole overhead is $130 a month. When you’re starting out, Hostinger is the one that matters most.

Got $500? Spend it in this order: a year of Hostinger, a Claude or ChatGPT subscription, and Build First.

Not my words.

@TheHomieTreYouTube

Got my first client a week ago, sold the site for 210, working on another right now. It really is all about confidence! You just gotta pick up that phone📱and get to talkin

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@daronjohnson8932YouTube

Wanted to let you know since I last joined the Q&A I’ve closed 2 appointments this week.

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@alterboy1YouTube

Thank you for this! I just got my first client after they saw my portfolio website.

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@johnsonachukYouTube

I recently contacted a nearby school to inquire if they had a website, and they informed me that they did not. I offered to build one for them and explained the benefits of having a website. They accepted my offer and agreed to let me create a website for them. I got the confidence from your videos sir, thank u!

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@noahmcgehee1244YouTube

Some of us have such little experience with sales that these 'baby-step' videos are actually eye-opening. I've already gotten two leads since your last video.

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@aakash_killariInstagram

…your story is very much inspiring and your strategies helped me land my first client, gg's man 💪🔥

@stevemichigan9018YouTube

I am 69 you are helping me fund my Retirement.!

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@ddubb3000YouTube

Got the book and its the truth!

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i’d be happy with like 2000$ /month

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What does a year in look like?

You work for yourself. You make money from anywhere. You can leave in the middle of the day to go get your kids.

Questions I get asked

Do I need to know how to code?
No. You need to know the right questions to ask and how to set things up. I haven’t changed code by hand in months.
Isn’t web design saturated?
It is. Most of it is people prompting AI a couple of times and calling it a website. No systems, no checks, no idea how any of it works. Set it up right and you’re not in that crowd.
What should I charge for my first site?
$1,500 setup and $500 a month. Say it with confidence. My first site sold for $250, and that was a confidence thing. Starting over, I’d go straight to $1,500.
I’m not in the US. Does this work?
People have done it from other countries. There are businesses everywhere that need a website. Start in your own market, being local is an upper hand. If $1,500 sounds crazy where you live, find the average and go a little under it. Selling to Americans? Then your English matters.
How long until my first sale?
There’s no set time. You go until you get one. Maybe it’s 100 messages. Maybe it’s 500.
Do I tell them AI built it?
I don’t bring it up, and I don’t lie about it. If they ask, I tell them the build is the easy part. What’s under the hood is what brings in the leads.
Can’t they just build their own site with AI?
Sure, and it’ll look okay. It’ll also be slow, with no SEO, no schema, no structure. It won’t be connected to Google Search Console or set up for AI search. That’s a brochure. You’re selling a website that brings in money.
Should I sell review management or AI automations?
Review management hasn’t sold for me. Most owners don’t want it. It works as an add-on, not a product. Automations can work, but agents are about to run that stuff for us, so I’m not putting my time there.
Can I get a discount?
If enough people ask at once, I’ll start a sale.

In 2015, I was in prison.

Pickaway, Ohio, for selling marijuana. When they let me out in 2016, a child support warrant sent me straight to another jail. No gate pay. Nobody’s number. I got worse before I got better.

Clean since 2017.

Then I spent $19,000 on a coding bootcamp.

I’m still paying on it. One company told me, “We don’t hire boot camp students.” The government jobs couldn’t hire a felon.

I wouldn’t touch AI.

I thought I had to learn everything by hand to get hired. When I finally said, “Let AI help me run my business,” everything changed.

God has led me here.

I make six figures with a computer and AI. I don’t clock in. I’m a stay-at-home single dad, which is still crazy to me.

I’m just an average, regular dude with a computer in my bedroom. No team. I tried what the other guys said to do, and it didn’t work for me. This did.

Family first. The business funds the family, not the other way around.

Send your first message tonight.

Get the playbook

Free, and it stays free.

Want the prompts, the pricing sheet and the 14-day plan too? That’s Build First, $27.

Will