Hey Will Ray · Built in public

No connections. No degree. Built it anyway.

I teach people with no degree and no network how to build websites for local businesses and get paid for it.

No background in this. Prison before any of it. I got clean, taught myself to code, and built an agency from scratch. Now I’m raising two teenagers while I build the rest of it in the open. The comeback is real. Nobody hands it to you.

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The whole story, 8 minutes

Free, live · Sunday, September 6, 2026, 6:00 PM Eastern

Your first $500 web client, in 14 days. Watch me do it live.

One hour. I build a contractor a demo site in front of you, show the one message I send, and walk the 14 days between that message and getting paid.

Save my seat, free
$500your first payday
14 daysthe plan to get there
1 messagehow it starts
Where to start

Pick one rung.

The stuff that actually moved the needle for me, passed straight to you. Minus the guru act.

The system

Build First

$27

or $44 with the working files

My story and the exact moves behind it. The AI prompts, the one text message, my real pricing sheet, and a day-by-day plan to your first $500.

Most people take the $44: it adds the Demo Site Loop, one prompt that builds the demo and grades it against my 10-point client checklist until it passes, and the Outreach Swipe File, the exact texts and voicemails that got contractor clients.

Get Build First, $27 Get Both, $44
Execute

The 30-Day Execution Bundle

$79 · one-time

The book plus the working files plus the 30 Day Workbook, which lays your first month out day by day. The workbook only ships in here and in the $197. Follow it and it gets you to your first sale.

See the Bundle, $79
The whole build

The Whole Machine

$197 · one-time

Not a lesson, a walk. In the first hour you have a real skeleton site serving, a lead form that answers back, and the lead already logged to a file. Build First is the book inside it, so if you already own Build First, you already own that part.

Everything past the first hour: the pages that make it sell, the copy that fills them in, and the checks that catch what a fresh unzip gets wrong before a client ever sees it. It now includes every download I sell, the book, the Loop, the Swipe File, the Filled-In Vault and the 30 Day Workbook.

See The Whole Machine, $197
What people wrote in

Not my words.

“So much advice and game. He has the technical chops, but it’s the experience-only advice that’s even more valuable.”
Michael · TopMate
“William is incredibly helpful. Not only knowledgeable but friendly and easy to talk to. Highly recommend.”
Dan · TopMate
“A practical, insightful approach to getting clients. Quite useful. Easy to digest and actually apply.”
MM
The story

Built it ugly. Built it anyway.

Made bad choices young and paid for them. Did the time, got out, got clean. Spent years rebuilding from zero. Not after sympathy. Just honest about where this started.

I build websites for contractors and tradespeople. Affordable, fast, and it actually books jobs. I learned it at the kitchen table after the kids were asleep, and now I write down everything it takes to run it.

Now I help other people figure out the business side of their comeback. The part nobody warns you about. I’ve made the mistakes already so you can skip a few. Not a guru. Just a few steps ahead of you.

The rules I work by
  1. Ship before you polish.
  2. Charge real money. Do real work.
  3. Write down what actually happened, not what sounds good.
  4. Family first. The business funds the family, not the other way around.
Read the system, $27 Start free instead
Free

The Second Brain Starter Kit. Free.

A blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. It’s the setup I run behind the whole agency. Twenty minutes to build.

Get the Kit, Free

Free, and it stays free. No spam, no countdown timers.

Platforms

Find me everywhere

Same face, same message. Pick where you watch.

YouTube · Facebook · Instagram · TikTok · X / Twitter · Threads · LinkedIn · Email

Recommendations

Tools I actually pay for.

The hosting this site runs on, the CRM the agency runs on, and where each one is a bad idea. Short list, because it's the real one. Affiliate links, and I say so on the page.

See the Stack